Please be aware: First stage interviews will be contacted from the end of September onwards. The role has an expected start date of November / December.
About Total Fitness:
We’re Total Fitness, a leading health club brand in the North of England and Wales. We’re there for every fitness moment no matter the age, life stage, or workout preference. We have 15 supersize health clubs with learn to swim academies on site. In 2024, we opened 2 new gyms purposefully designed for women- The Women’s Gym by Total Fitness.
Driven by the belief that everyone is better fitter, we work hard to fulfil our promise of providing the spaces and opportunities that empower our customers to achieve more than they ever thought possible.
If there's one thing we're sure of, it's that movement is good for you. And that goes far beyond just moving our bodies. Joining the team here at Total Fitness, means the freedom to move your own way, along your own path, constantly finding new ways to reach your full potential - whatever success looks like for you. We support one another, take the initiative and tackle each challenge head on, because we want to provide exceptional experiences for both our team and our members. We celebrate together, get stuck in together, and we help each other through.
We can't promise it will be easy, but we can promise it will be worth it - and that'll be a lot of fun. This is where movement happens, this is where you get going and keep going.
This is where more is possible.
Role Purpose:
The Brand Marketing Executive is at the heart of how the Total Fitness brands show up. From external campaigns to in club execution, this role helps to create compelling experiences and meaningful moments for our members.
Working closely with internal teams, clubs and agency partners, you’ll help to deliver standout brand activity, ensure consistency across channels, build brand reputation and recognition, and create meaningful connections with our members, both digitally and in our clubs.
Benefits
- Possibility Points to invest in your growth, giving you access to our Growth Library of opportunities across the business.
- Free membership for you and a friend or family member, plus two discounted memberships after probation.
- 28 days holiday including bank holidays (pro rata for part time), increasing with service.
- Workplace pension scheme.
- Death in Service benefit.
- Discounts on retail and café products.
- Access to an Employee Assistance Programme provided by Unum.
Key Responsibilities:
Brand & Campaign Management
- Support the planning and delivery of brand and marketing campaigns aligned to business objectives.
- Create compelling messaging and marketing activity to support product adoption.
- Bring the brand strategy to life through effective campaign activation and execution.
- Manage branded touchpoints to support campaigns across both our digital and physical environments.
Creative & Agency Collaboration
- Deliver brand creative output with agency support, ensuring high quality delivery.
- Manage asset creation and delivery across channels, ensuring timely approval and brand consistency.
- Brief and collaborate with creative partners to deliver campaign and brand assets.
Brand Consistency & Governance
- Own and champion our brand guidelines, ensuring consistency across all channels.
- Ensure that the service we provide aligns with the Total Fitness brand promise, supporting a consistent and high quality member experience across all touchpoints.
- Support the development, coordination and execution of marketing campaigns, working with internal stakeholders and external partners to ensure effective delivery.
- Act as a brand guardian internally, embedding our brands throughout the organisation.
- Work closely with the Member Services and Operations teams to ensure brand messaging is accurately reflected in customer communications.
- Support the development and delivery of the employer brand.
Brand & Member Engagement
- Provide brand and marketing support to clubs, ensuring strong local execution.
- Support initiatives that strengthen member connection and brand advocacy.
- Support campaign evaluation by tracking brand, performance and commercial impact, using insights to inform future activity.
- Collaborate cross functionally with the broader Commercial team to ensure aligned activity (e.g. E-Commerce, Product, Sales).
- Support or lead additional brand and marketing activities as needed, adapting to evolving business and member needs.
What We’re Looking For:
- Minimum 2 years’ experience in brand or marketing roles, ideally within a fast‑paced, multi-channel, B2C environment.
- Experience supporting or delivering integrated marketing or brand campaigns from planning through to activation.
- Strong understanding of brand management, brand principles, and experience applying brand guidelines across differing channels.
- Excellent organisational skills with strong attention to detail.
- Experience working with creative or marketing agencies.
- Confident communicator, able to work effectively with internal teams, club stakeholders, agency partners, and to collaborate cross-functionally.
This role may also suit you if you bring
- Experience supporting customer or member engagement initiatives.
- Experience activating an employer brand.
- Experience supporting multi-site marketing activity in customer-facing environments.
Please note that this role is subject to a DBS check. If you do not currently hold a valid DBS certificate and your application is successful, Total Fitness will cover the cost.
If you think you can make a huge difference to our members experience, and have the passion to deliver, don't waste any time and click apply now!
Pay: Up to £32,000.00 per year
Benefits:
- Discounted or free food
- Free parking
- Gym membership
- On-site parking
Ability to commute/relocate:
- Wilmslow SK9 3PE: reliably commute or plan to relocate before starting work (required)
Experience:
- Brand or Marketing roles: 2 years (required)
Work Location: In person
