General Manager – Onggi Korean Concept (UK)
Location: London
Reports to: Kelly Choi - Founder
Type: Full‑time, Permanent
About Onggi Korean
Onggi Korean is a vibrant, modern Korean street‑food kiosk concept inspired by the bold
flavours, warmth, and creativity of Korean culture. Today we operate two kiosks - Bath and
London - with exciting plans to scale across the UK, following the successful growth trajectory of
our sister brand Sushi Daily (part of KellyDeli).
We’re now looking for a General Manager to lead Onggi’s UK business from its early-stage
footprint into a thriving,multi-nationally recognised food‑to‑go brand.
Role Overview
The General Manager will take full responsibility for building Onggi Korean’s presence (currently
in the UK) - operationally, commercially, and strategically. This is a hands‑on, entrepreneurial
leadership role ideal for someone who excels in both day‑to‑day operations and long‑term
growth planning. This role is a full-time on-location role.
You will be the figurehead of the Onggi concept: ensuring outstanding kiosk performance, driving
sales, developing teams, shaping partnerships, and laying the foundations for scalable
expansion.
Key Responsibilities
- Concept Leadership & Strategy
- Define and execute the Onggi growth strategy, aligned with KellyDeli’s wider business vision.
- Build the operational blueprint and commercial model that allows the brand to grow sustainably.
- Lead team (Operations, Quality, Marketing, Supply Chain, Finance) to enable successful expansion.
- Operations Management
- Oversee daily performance of the Onggi kiosks, ensuring best‑in‑class food quality, service, and brand standards.
- Implement operational processes, SOPs, and performance metrics suitable for scale.
- Ensure full compliance with food safety, health & safety, and internal quality standards.
- Commercial Performance
- Own kiosk P&Ls, budgeting, forecasting, and performance analysis.
- Drive revenue, profitability, and cost efficiency across the current and future estate.
- Identify opportunities to improve operational margins and customer value.
- Growth & Expansion
- Evaluate, select, secure and launch new kiosk locations.
- Lead new store openings from planning through to training, launch, and post‑launch optimisation.
- Develop a pipeline of opportunities to scale Onggi.
- Build excellent relationships with the retailers and develop ideas for other channels for the concept
- People & Leadership
- Lead and coordinate cross‑functional teams (Ops, Quality, Marketing, Supply Chain, Finance) to deliver aligned priorities and results.
- Set clear direction, expectations, and KPIs while ensuring strong communication and accountability.
- Foster a high‑performance, customer‑focused culture rooted in operational excellence and continuous improvement.
- Act as a strong ambassador for the Onggi brand, driving collaboration, engagement, and shared purpose across the teams.
- Brand Customer Experience
- Ensure that every kiosk delivers the authentic Onggi Korean experience.
- Ensure Marketing delivers on agreed local campaigns, social activity, promotions, and brand storytelling.
Experience
About You
- Hands-on person who is oriented to being in the business, making a difference.
- Proven experience leading multi-site operations in food-to-go, QSR, retail, or kiosk/stand formats.
- Experience working directly with and for a founder, taking their vision and implementing plans and actions that deliver against it at pace.
- Strong operational leadership with a track record of delivering commercial results.
- Experience scaling a concept from early stages (preferred but not essential).
- Experience launching new sites and managing openings.
- Understanding of the Korean culture.
Skills & Attributes
- Entrepreneurial and hands‑on: comfortable rolling up your sleeves while also thinking strategically.
- Data‑driven with strong financial acumen and P&L ownership experience.
- Able to operate autonomously, make decisions, and thrive in a fast‑growing environment.
- Excellent relationship‑building, communication, and stakeholder‑management skills.
- Passion for Korean food and culture is a plus.
What We Offer
- An opportunity to build and shape a brand from the ground up.
- A highly entrepreneurial environment backed by the success and infrastructure of KellyDeli.
- Autonomy, influence, and the chance to play a key leadership role in national expansion.
