Marketing Manager - Multi-site Fitness Brand
London, Surrey, Sussex (you will be based from a home location with travel between sites sometimes required)
£30-45k (experience dependant)
We’re looking for a highly creative and driven Marketing Manager to take the reins of our group-wide marketing efforts across our growing network of fitness clubs — currently four locations, with a fifth opening later this year.
This is a hands-on role ideal for someone who thrives in a dynamic, fast-paced environment and knows how to keep a brand’s presence fresh, engaging, and consistent. You’ll take over a strong existing marketing presence with the opportunity to own and elevate our marketing strategy across digital platforms and in-person experiences.
Key Responsibilities:
Social Media Management:
- Oversee content strategy and scheduling for group-level Instagram and LinkedIn pages
- Create and manage monthly content calendars across platforms
- Support and advise local teams managing site-specific Instagram Stories and DMs
- Explore and test new platforms like TikTok, Facebook, or emerging channels
Content Creation & Branding:
- Develop and execute creative campaigns that align with brand identity and values
- Bring fresh, original ideas to keep our online presence vibrant and authentic
- Ensure visual and tonal consistency across all marketing materials
Local Marketing & Events:
- Work with site teams to develop club-specific marketing initiatives
- Help plan and promote local events, member experiences, and community partnerships
- Occasionally attend and support events, which may include evenings or weekends
Strategy & Reporting:
- Monitor performance metrics and engagement across channels
- Report on insights and recommend adjustments to improve effectiveness
- Stay on top of industry trends and competitor activity
What We're Looking For:
- Strong experience in marketing, social media management, or content creation (preferably in fitness, wellness, or lifestyle sectors)
- A creative eye and hands-on content creation skills (photo/video editing, writing, etc.)
- Proactive and confident in bringing new ideas and testing innovative strategies
- Excellent communication and organisational skills
- Comfortable working independently and as part of a wider team
- Flexibility to travel between club locations and attend key events
Perks & Flexibility:
- Pick your “home” club to base yourself from
- Flexible working hours when events or campaigns require it
- Be part of a passionate, community-focused team making a real impact in members’ lives
- Help shape the direction of marketing across a fast-growing fitness brand
Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. Maddie is a health and fitness recruitment specialist for the whole fitness sector and if keen to be considered please ‘apply now’.
