Join one of the UK’s leading health and fitness clubs and help inspire our members to live healthier, happier lives. At Total Fitness, we’re on a mission to get everyone fitter and feeling better, whatever that means to them - and we’d love your help to make that happen.
As a bold, brave business, we encourage people to find their own way, in fitness and beyond and every single role we have contributes. We’re a place with contagious courage that makes people believe they can do more and be better.
We’re really proud of our culture, we put our people first, always. Our promise to our team is that “more is possible”. Whether that is moving up the career ladder, delivering your first spin class, or making incredible friendships.
Total Fitness is a space to be you. Your character, what makes you an individual, that’s what we want you to bring to work with you every day.
Job Purpose:
The PR and Content Manager is responsible for shaping, protecting, and amplifying the Total Fitness brand through organic, earned, and third-party channels. This role will own the end-to-end PR strategy, content creation, and organic social presence, using storytelling and trusted external voices to build brand credibility, relevance, and engagement. Working closely with internal teams and external agencies, this role ensures consistent, high impact content and communications that support business objectives, strengthen reputation, and drive meaningful audience connections. It’s a fantastic opportunity for an experienced PR or content professional ready to take the next step in their career, moving into a broader, more strategic inhouse role with increased ownership and visibility.
Benefits whilst Employed at Total Fitness:
- A place to turn your passion into action. Be part of a company that truly believes that everyone is better fitter
- Receive invaluable training programs to help you reach your next step, whatever direction that’s in
- A team that has your back. You’ll work hard but always be supported
- Free gym membership with a plus one and children under 16, plus 2 discounted memberships for family members or friends
- 28 days holiday including public/bank holidays (prorate for part-time)
- Workplace pension scheme
- Discount on retail and café products
Key Responsibilities:
PR & Reputation Management
- Own and deliver the Total Fitness PR strategy, including proactive, reactive, and crisis communications.
- Lead earned media activity and manage all associated corporate PR campaigns.
- Brief, coordinate, and manage the PR agency to ensure aligned, high quality output.
- Support senior leaders with media messaging, briefing and reactive communications where required.
Content Strategy & Creation
- Lead content ideation and creation across key organic channels.
- Ensure content is insight led, on brand, and aligned to wider brand and commercial strategies.
- Develop storytelling frameworks that bring brand positioning and campaigns to life.
Organic & Social Channel Management
- Manage cross channel content promotion to ensure consistent messaging and maximum reach.
- Own the organic social media strategy and channels, overseeing planning, publishing, and performance.
- Work closely with the Ecommerce team to promote paid social activity and commercial priorities.
Third party relationship management
- Build our brand reputation by association and position Total Fitness as a thought leader and expert.
- Develop and manage influencer and partnership relationships that enhance brand visibility.
- Ensure collaborations reflect brand values and deliver measurable commercial impact.
Other
- Manage and coordinate agency relationships to support delivery and execution.
- Collaborate cross functionally with Brand, Ecommerce, and Club teams to ensure aligned communications.
- Track, evaluate and report on PR, content and organic performance using agreed KPIs and insights.
Skills & Experience:
Essential
- Previous experience in PR or content roles, with minimum 5 years’ experience in PR and reputation management.
- Experience managing agencies, partners, or external suppliers.
- Excellent written communication and copywriting skills.
- Strong understanding of organic channels (including social media, and partnerships.), and brand storytelling.
- Comfortable using insight and performance data to evaluate activity and identify opportunities for improvement.
- Strong stakeholder management skills, with the confidence to advise and influence internal teams and senior leaders.
- Strong organisational skills and the ability to manage multiple workstreams independently.
Desirable
- Influencer, partnership, or sponsorship management experience.
- Experience handling sensitive or reactive communications, including crisis or reputation management support.
- Social media management and performance analysis experience.
Please note that this role is subject to a DBS check. If you do not currently hold a valid DBS certificate and your application is successful, Total Fitness will cover the cost.
If you think you can make a huge difference to our members experience, and have the passion to deliver, don't waste any time and click apply now!
Pay: £37,000.00-£42,000.00 per year
Benefits:
- Employee discount
- Free parking
- Gym membership
Ability to commute/relocate:
- Wilmslow SK9 3PE: reliably commute or plan to relocate before starting work (required)
Experience:
- PR and Reputation Management: 5 years (required)
Work Location: In person
