Creator (Influencer) Marketing Specialist

Basic Fit International B.V. • Full-time • Hoofddorp, Netherlands • 1d ago

Basic-Fit is a young, dynamic and fast-growing organization with one clear mission: making fitness accessible for everyone and a habit people love. We are Europe's market leader, active in 6 countries and recognized as NIMA Marketing Company of the Year.

At Basic-Fit, creator marketing is a core growth driver, strengthening mental availability, recognition, and preference, while using performance insights and paid media to scale impact and drive measurable ROI over time.

The Challenge

The creator world never stands still, and neither do we. At Basic-Fit,we’rescaling creator marketing into a true growth engine. The challenge is to connect creators, campaigns, and always-on activations into one cohesive story that captures attention and delivers measurable business impact across markets.

This Is What Your Role Looks Like

We’re looking for a Creator Marketeer at our International HQ in Hoofddorp: a strategic marketeer, creative thinker, and natural connector. Someone who lives creator culture, builds strong relationships with creators and agencies, and turns creativity into business impact.

You set the strategy, build scalable playbooks, and work closely with local community marketers,cross functionalteamsand agencies to bring that strategy to life.

Your Responsibilities

Shape and execute the international creator and influencer strategy across 6 markets

Act as brand owner for creators, safeguarding brand fit, tone of voice, and long-term narrative

Translate brand and businessobjectivesinto creator-led campaigns and always-on activations

Build and own long-term partnerships with creators and influencer agencies

Support and guide community managers across markets in executing creator activations

Own the operational backbone of the creator ecosystem, including contract templates, onboarding flows, ambassador processes, and scalable creator experiences

Ensure seamless integration between organic creator content and paid amplification

Collaborate closely with Brand, PR, Performance, Media, and Marketing Analytics

Own KPIs and performance insights to continuouslyoptimizeresults

Who Are You?

You combine creativity with strategic thinking and execute with ownership in a fast-moving environment.

Additionally, we are looking for someone who has:

4+ years of experience in creator or influencer marketing

Strong understanding of the creator ecosystem and emerging digital trends

Experience building international playbooks, templates, and frameworks

Excellent relationship-building, negotiation, and stakeholder skills

Media- and data-savvy, comfortable with full-funnel KPIs and measurement

Strong creative judgement and the ability to brief creators without killing authenticity

Hands-on mentality, as comfortable building the strategy as rolling up your sleeves to execute it

Bachelor’s or Master’sdegree in marketing, commercial, or a related field

Englishrequired; Dutch, French, German and/or Spanish are a big plus

What Makes Basic-Fit Different

At Basic-Fit, we build habits – not hype - making fitness something that people stick with. We move fast and scale hard, transforming ideas into action across markets throughout Europe. Our success is built on collaboration and shared ownership, where everyone contributes to our collective wins. Above all, we believe that fitness should be accessible to everyone, and that's exactly who Basic-Fit is for – everyone.

What We Offer You

At Basic-Fit, it’s not just about work, it’s about your growth. As a Creator Marketing Specialist, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.

What you can expect from us:

Unlimited access toGoodHabitzand LinkedIn Learning

Strong opportunities for professional and personal growth

Informal, down-to-earth culture with four days in the office and one day remote

Competitive benefits including travel allowance, bike plan, health insurance discount, pension plan with a 52 percent Basic-Fit contribution, and remote work allowance