Are you passionate about chatbots and AI?
Are you eager to take on exciting challenges in a fast-changing environment where you can make a significant impact on the experiences of millions of fitness members at Basic-Fit? If so, then you are the one we’re looking for!
Meet Ruby, our chatbot and the most-used contact channel for over 4.5 million members across 6 countries. And this is only the beginning.
In recent years, we’veimproved significantly — from user recognition and employee chatbots to smart AI agents — and expanded Ruby across multiple channels including our website, app, and even in-club.
We’re constantly looking for new ways to make Ruby smarter, more personal, and more scalable — ensuring that every interaction is effortless and valuable for our members.
This Is What Your Role Looks Like
At Basic-Fit, we’re on a mission to make fitness accessible, personal, and connected — and our chatbot plays a key role in that experience.As our Chatbot Innovation Specialist, you’ll take the lead in shaping the next generation of conversational AI at Basic-Fit.
You’ll translate business goals and customer insights into smart, scalable solutions that enhance automation, efficiency, and member satisfaction. From improving today’s chatbot experience to leveraging on the potential of advanced AI models, you’ll drive innovation that has a direct impact on how millions of members interact with us.
You’ll be the connector — bringing together people, technology, and ideas. You’ll collaborate across functions, communicate clearly and confidently with stakeholders, and proudly represent Ruby as one of our flagship digital products.
This is a role for someone who’s both visionary and hands-on — comfortable defining a long-term conversational strategy while also diving into the details of feature development, data analysis, and user experience.
You’ll work closely with our conversational designers, customer experience analyst, IT teams, and external partners to bring ideas to life and make Ruby the go-to channel for members’ questions and requests.
Innovation & Vision: Drive the evolution of Ruby by identifying and leveraging on technologies such as AI service agents, and conversational automation — turning innovation into real, scalable value for members and employees.
Stakeholder Communication: Act as a bridge between business and technology — articulating Ruby’s strategic importance, demonstrating its value, and aligning innovations with Basic-Fit’s broader digital ambitions.
Problem Solving & Optimization: Proactively identify process bottlenecks, data gaps, or UX issues, and recommend smart solutions and tools to improve.
You’ll Thrive In This Role If You…
Get excited by the intersection of technology, data, and customer experience, and love turning innovative ideas into tangible impact.
At Basic-Fit, it’s not just about work,it’s about your growth. As a Chatbot Innovation Specialist,you’ll have the freedom to make an impact and develop yourself in a dynamic environment.
What you can expect from us:
Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
Basic-Fit is Europe’s largest low-cost, high-value fitness chain, with more than 4 million members across 1,600+ clubs. We are continuously growing and improving. If you’re looking for a place where you can make an impact while having fun at work, you’ve come to the right place!
🎯 Apply Now!
Ready for your next adventure? Click the Apply button, and we’ll get in touch with you as soon as possible. Please attach your
