Opening in Spring 2026, Maslow’s welcomes it’s third addition to the portfolio - Maslow’s Kensington. In this inspiring new workplace, we will operate two-floors of private members co-working space - 31 private offices and a total of 303 desks, with restaurant, café and bar - all just a stone’s throw from High Street Kensington.
About Maslow’s
Maslow’s is a collection of thoughtfully designed members’ houses, including three public restaurants. Inspired by Maslow’s hierarchy of needs, these spaces cater to both professional ambition and personal fulfilment, offering private offices, shared workspaces, fitness studios, bespoke meeting rooms, rooftop bars, restaurants, and curated cultural events. Unlike traditional offices or impersonal coworking spaces, Maslow’s houses are warm, tactile, and energizing—designed for enhanced productivity in a familiar, relaxed setting. With two existing locations in London’s vibrant Fitzrovia and Soho, Maslow’s fosters connection, conversation, and restoration, ensuring members thrive in an environment where time feels well spent.
As a team, our values are
Caring, Curious and
Committed - which inspire us through our journey of growth.
Your new role
Our company is seeking an experienced House General Manager to lead the pre-opening, and opening of Maslow’s Kensington. Responsible for hiring, training and developing the new team, once opened, the GM will oversee the daily operations and financial performance of the House. Reporting into the Director of Operations, the GM will be responsible for ensuring that all aspects of the House’s operations run smoothly and efficiently, while maintaining high levels of guest satisfaction and profitability.
This role is available from November 2025 and during pre-opening will be based across the Maslow’s properties. Once onsite, you will be based at Maslow’s Kensington, W8 with operating hours between 8am - 7pm, Monday to Friday.
Key Responsibilities
- Liaise with all relevant stakeholders during the pre-opening and opening stages, having a solution orientated approach to delivering what is required to successfully open the House on time, in budget and suitably resourced.
- Create, lead and develop a supportive and motivated team, fostering employee growth and well-being, and ensuring that the team is engaged and equipped to provide exceptional service to members and guests.
- Lead the entire employee journey - recruitment, L&D, succession planning, payroll, engagement and employee relations in alignment with our company values of Caring, Curious and Committed.
- Deliver an inspirational, finely tuned, and profitable offering for the members and public. The Front of House Restaurant team, Events and Reception teams will report into this role.
- Develop and implement strategies to increase occupancy rates, revenue and profitability.
- Lead the business to meet and exceed financial obligations and profitability through overseeing and actively participating in sales, labour productivity, cost control, and effective purchasing.
- Manage and control budgets, forecasting and planning.
- Monitor financial performance, including revenue, expenses, and profit margins, and take appropriate action to address any variances.
- Monitor and analyse industry trends, staying up to date on changes in the market and adapting strategies as needed.
- Collaborate with the Marketing team to drive sales and initiatives to attract new business and maintain repeat clientele.
- Develop business strategies across all F&B within the property, including new business opportunities through partnerships.
- Review occupational health, safety, security, and emergency procedures within the property to ensure compliance with legislation and company policies.
Qualifications And Experience
- Proven leadership skills
- Relevant industry experience in a similar environment - luxury hospitality
- Financial acumen
- Strong communication skills - including written and spoken English
- Excellent organisational skills
Desirable Skills
- Experience in managing multi-outlet operations, ideally within luxury hospitality or high-end workspaces
- A proven track record in supporting membership retention and engagement
- Experience in building and nurturing membership communities
- Pre-opening and Opening experience of a hospitality venue
- Previous experience of using Fourth, Tevalis, Excel and Seven Rooms is desirable, yet not essential.
- Licence holder/WSET certificate
- Please note that we do not have a Skilled Worker Sponsor License.
