As a Market Manager, you will be responsible for leading field management, instructor operations + experience management across multiple studio locations. You will directly manage multiple studios, providing coaching, oversight, and strategic guidance to ensure alignment with brand standards and the consistent delivery of an exceptional customer and employee experience. You will also play a key leadership role in supporting instructor performance, engagement, scheduling strategy and growth—fostering a culture rooted in authenticity, integrity, and empathy. Leveraging your experience working with creative, high-performing teams, you'll help shape a positive and high-impact environment where both staff and instructors thrive. In this cross-functional position, you will evaluate performance, making data-informed decisions that align with market trends, seasonal patterns, and being responsible for optimizing the financial performance of the assigned portfolio
ROLES AND RESPONSIBILITIES:
Field Management (50% of role)
●Optimize top and bottom line performance utilizing studio P+Ls.
●Provide unwavering leadership to studio management, fostering a winning culture that
delivers exceptional business (financial) and brand experience results.
●Conduct regular meetings to set goals, provide feedback, and support professional
development.
●Oversee day-to-day operations of multiple studio locations, upholding SoulCycle's
standards and policies.
●Constantly monitor business results, and get ahead of and respond to business
challenges in a timely fashion. Analyze performance metrics, taking strategic actions to
improve revenue, client retention, and staff productivity.
●Implement streamlined processes to optimize and improve studio performance.
●Attract, acquire, and retain high-skilled studio talent
●Coach Studio Managers to enhance their leadership capabilities.
●Maintain safe and hygienic studio environments, adhering to health and safety
regulations.
●Enforce company policies related to health and safety practices.
●Leading by example, and exemplifying unparalleled hospitality to maximize new rider
retention.
●Ensure studio budgets are adhered to by working with each Studio Manager to evaluate
personnel, labor costs and scheduling, supply expenses, routine maintenance, and
inventory control.
●Conduct quarterly facilities reviews for all assigned studios with immediate follow up on
outstanding issues.
Instructor Operations + Experience (50% of role)
●Hold regular Instructor check-ins and annual performance reviews
●Provide ongoing coaching and feedback, understanding of strategy and expectations
●Identify proactive career development opportunities (scheduling)
●Engage with cross-functional leaders to ensure the UK is effectively leveraging U.S.
expertise while also advocating for and elevating the voice of UK instructors.
●Manage a high volume roster of SoulCycle Instructors, serving as their main point of
contact for support, and overall performance management including reviews and
feedback.
●Facilitate consistent communication with Instructors and hold regular meetings for
coaching and feedback; Serve as the main point of contact and primary source of
information for Instructors
●Provide direct coaching and elevated employee relations support, taking the lead on
Instructor issues with timely escalation and discretion on high risk matters; Partner with
the People Team as needed.
●Serve as a trusted advocate for Instructors, identifying proactive solutions to support
their career growth and align with scheduling and business needs.
●Collaborate with cross-functional HQ teams to drive business revenue through
scheduling strategies and tactics.
●Ensure clear and timely communication with internal departments, escalating high risk
issues immediately and directly with the relative partners.
●Liaise with studio management to ensure instructors have needed supplies and working
equipment and facilities; escalates ongoing issues.
●Track and submit manual Instructor payroll hours, PTO and expenses as needed
●Key decision maker in instructor scheduling by balancing rider/brand experience and
revenue optimization
●Create an optimum schedule utilizing performance data.
●Taking into consideration;
○Instructor availability and scheduled time off
○Riders insights and financial planning
○Strategic casting to optimize budget
○Respond as needed to AdHoc scheduling adjustments
KEY SUCCESS METRICS:
●Paid rides (and YoY growth), studio profitability metrics
●Acquisition, retention, and frequency targets (and YoY growth)
●Instructors hitting their respective performance targets and being held accountable to
role expectations
●Instructors feel supported, informed, and empowered to grow while consistently
delivering an on-brand experience. Strong communication, collaboration, and
leadership ensure smooth operations, effective cross-functional partnerships, and a
positive, high-performance culture.
●Proven experience (5+ years) in multi-location management, preferably in the fitness,
hospitality, and or/retail industry.
●Extensive experience working in a fast-paced and hire pressure environment, with a
minimum of 15+ direct reports
●Direct experience with managing creative talent, providing them support with building
business impact and increasing their performance
●Skilled in using data to make strategic decisions and influence stakeholders
●Experience handling complex Employee Relations issues as a direct line manager,
including high risk cases, and leading with discretion and empathy
●High level of empathy and the ability to partner with Instructors to drive strong business
performance
●Able to think strategically while executing tactically under tight deadlines
●Exceptional interpersonal and communication skills- written, verbal, and visual
●Highly organized with strong attention to detail and follow through
●Must be able to work a flexible schedule and non-traditional hours; including travel and
field work
●Self-starter with a collaborative spirit; comfortable navigating ambiguity
●High level of tact and confidentiality
