General Manager – Embassy of Beauty

Kensington, London | On-site, 5 days per week

Embassy of Beauty is a premium beauty retail, treatment, and distribution business based in the heart of Kensington. We operate across three core revenue streams:

Luxury clinic & retail space
E-commerce
B2B distribution

We are now seeking an exceptional General Manager to lead the next phase of our growth. This is a high-impact role for a commercially driven, hands-on leader who thrives in dynamic, multi-channel businesses and is excited to build, scale, and refine a premium brand.

This is not a purely strategic role. We are looking for someone who is equally comfortable shaping vision and executing day-to-day operations.

The Role

The General Manager will take full ownership of the business performance across all three divisions. You will be responsible for driving growth, strengthening operational excellence, developing a high-performing team, and ensuring a seamless and premium customer experience across clinic, online, and distribution channels.

You will work closely with the Directors to translate strategy into results, with full accountability for P&L, team performance, and operational delivery.

Key Responsibilities

1. Commercial & Strategic Leadership

Own and deliver the overall business strategy across clinic, e-commerce, and distribution
Identify and execute growth opportunities, partnerships, and new revenue streams
Set and deliver ambitious but realistic sales, margin, and profitability targets
Ensure strong commercial decision-making based on data, market insight, and performance metrics

2. Multi-Channel Operations

Clinic & Retail:
Ensure outstanding client experience and clinical excellence
Drive utilisation, productivity, and operational efficiency
Maintain compliance with UK regulations and best practice
E-commerce:
Own performance of the online channel including conversion, AOV, retention, and fulfilment
Oversee digital marketing, UX, stock flow, and operational execution
Distribution:
Lead B2B supply chain, stock planning, logistics, and partner relationships
Improve forecasting, inventory health, and delivery performance
Integration:
Create a seamless brand and customer journey across all channels
Ensure consistent messaging, pricing, service standards, and operational alignment

3. Financial Ownership

Full P&L responsibility
Budgeting, forecasting, and financial modelling
Margin optimisation, cost control, and performance improvement
Clear and insightful reporting to the Board

4. Leadership & Culture

Build, inspire, and develop a high-performing management team
Create a culture of accountability, clarity, and excellence
Drive recruitment, retention, and talent development
Set clear KPIs and performance expectations

5. Brand & Customer Experience

Protect and elevate the Embassy of Beauty brand positioning
Partner with marketing to deliver integrated campaigns
Champion customer experience and long-term loyalty
Ensure the business feels premium at every touchpoint

Who We’re Looking For

This role suits someone commercially sharp, operationally strong, and naturally decisive. You are comfortable leading from the front and enjoy building structure in growing businesses.

Experience

8–12+ years in senior leadership roles (GM, Operations Director, or similar)
Proven ownership of P&L and business performance
Experience managing multi-channel operations (retail + e-commerce + logistics/distribution)
Strong growth track record
Beauty, wellness, luxury retail, or premium consumer brands strongly preferred

Skills & Attributes

Highly commercial with strong financial instincts
Operationally rigorous and detail-oriented
Confident decision-maker
Clear, direct communicator
Comfortable setting standards and holding teams accountable
Digitally fluent across e-commerce and marketing performance
Calm under pressure, adaptable, and solutions-focused

Personality Fit

We are looking for someone who is:

Direct, pragmatic, and structured
Comfortable leading experienced teams
Confident giving clarity and direction
Commercially minded without losing brand sensitivity

This is a leadership role for someone who enjoys building strong foundations, driving performance, and shaping the future of a growing premium brand.

Why Join Embassy of Beauty?

Opportunity to lead a truly multi-dimensional beauty business
High autonomy and real influence
Direct impact on growth and brand evolution
Premium brand with strong market positioning
Ambitious growth trajectory

Embassy of Beauty

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