Lead Something Extraordinary - Launch Belong Birkdale

We are seeking an inspirational leader to shape the future of our newest village - Belong Birkdale. From the ground up, you'll oversee the setup, culture, and operational success of this vibrant new community.

As General Manager, you will play a pivotal role in turning a vision into reality, embedding Belongs values into every corner of village life, and creating a home where people feel connected, respected, and empowered.

This is more than a management role. It's a unique opportunity to build, lead and inspire - bringing together people, purpose, and place.

Belong Values - What Guides Us

At Belong, our values are the foundation of everything we do. We're looking for someone who embodies these in both attitude and action:

What Our Values Mean To Us

Stronger Together: We achieve more when we work as one team.

How You'll Lead by Example: Foster a collaborative culture where people feel heard, involved, and supported to succeed.

Be Your Best: Every person can make a difference.

How You'll Lead by Example: Empower others to grow, recognising potential and inspiring excellence every day.

Better Tomorrow: We strive to improve everything we do.

How You'll Lead by Example: Lead with innovation, curiosity, and courage — always seeking positive change and continuous improvement.

Care from the Heart: Compassion is at the core of everything.

How You'll Lead by Example: Be visible, approachable, and empathetic — ensuring kindness underpins every interaction.

Respect for All: We embrace diversity and dignity.

How You'll Lead by Example: Model fairness and inclusion, ensuring everyone feels safe, valued, and respected.

Your Key Responsibilities

As General Manager, you will:

Build and inspire a high-performing team from recruitment to induction and beyond.
Lead the successful operational launch of the Birkdale village, setting strong foundations for quality and performance.
Deliver excellent care and community services in line with regulatory, financial and cultural goals.
Act as the ambassador for Belong Birkdale in the local area - building visibility, engagement, and trust.
Maximise revenue opportunities and ensure financial sustainability through strong commercial leadership.
Champion customer experience, safeguarding, health & safety, and compliance standards.
Lead with visibility, warmth, and consistency - becoming the heart of the community.

Essential

Qualifications and Experience

Educated to degree level (or equivalent in leadership, management, social care or health)
Extensive leadership experience in a customer-centred industry (e.g. social care, health)
Demonstrated financial management experience - budgets, cost control, and forecasting
Experience managing multi-disciplinary teams with strong HR and development practice
Strong communication skills across diverse audiences - from residents and families to regulators
Proficient IT skills (Microsoft Office, reporting systems)
Full, clean UK driving licence and access to a vehicle
Knowledge of CQC-regulated care setting

Desirable

Postgraduate qualification in management or related discipline
Experience launching or transforming new services/sites

Why Join Belong?

Shape a new legacy in the heart of Birkdale
Trusted and award-winning not-for-profit organisation
Excellent career development support
Highly supportive and innovative senior team
Generous benefits package including a competitive salary

How To Apply

Ready to lead with impact?

This is your opportunity to lead, build and belong in a way that transforms lives.

Belong

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