Own EMEA growth & P&L – Scale a PE-backed, category-leading global brand across UK, Germany & France (DTC, Amazon, Wholesale)
Senior leadership impact – Permanent position, reporting directly to the CEO, shape 3-year growth strategy, and lead a high-performing UK-based team in a fast-paced, PE-backed environment
Great Place to Work® certified – Values-led culture, high trust, strong engagement and genuine flexibility
Competitive salary + performance incentives – commensurate with a senior leadership role
Hybrid & flexible – 4 days remote, 1 day Central London hub

The Opportunity This is a rare opportunity to lead the EMEA expansion of a high-growth, Private Equity-backed Australian success story.

The Brand Founded in Australia in 2009, Love to Dream™ is the category-defining global leader in infant sleep, best known for the award-winning, patented Swaddle Up™. Loved by millions of families worldwide, our products are trusted for quality, comfort and longevity.

Backed by a Leading Australian Private Equity firm - Quadrant, Love to Dream™ is in accelerated international growth. Since launching direct operations across the UK and EU in 2022, EMEA has delivered 50%+ YoY growth. With proven success in the UK, we’re now scaling across Germany, France and the wider region.

The Mandate You will hold full P&L accountability for the EMEA region (core markets UK, DACH, FR). Your mission is to scale from "market entrant" to "market leader"

Strategic Leadership: define and execute the 3-year growth strategy for EMEA, balancing immediate commercial wins with long-term brand equity.
Omnichannel Scaling: Drive aggressive growth across a complex mix of DTC (Shopify), Marketplaces (Amazon), and Wholesale/Distributors. You bring a deep command of channel value drivers and economics, and know how to pull the right levers on digital performance marketing and traditional retail relationships simultaneously. You must influence and deliver results in a matrix organisation, aligning HQ Marketing, Product, Ecommerce and Marketplace teams around a clear vision to accelerate market share and build sustainable brand awareness.
European Expansion: Take our established UK footprint and aggressively penetrate the German and French markets.
Team & Culture: Lead, mentor, and expand a high-performing team of six based in the UK. You are the cultural bridge between the Global HQ in Australia and the local market.

The DNA We Need We are looking for a commercial athlete, someone who thrives in a fast-paced, PE-backed environment.

The Experience: You bring a proven track record leading and scaling omnichannel consumer brands across Europe, with hands-on experience driving growth in key markets such as Germany and France. You’ve successfully balanced local market nuance with global strategy across product, marketing and regulatory requirements, and have built, led and developed high-performing EMEA teams across sales, operations and marketing, fostering a strong, collaborative regional culture.
The Skillset: You are numerically literate and data-driven. You understand the P&L mechanics of e-commerce, the margin requirements of wholesale, and the operational rigor required for supply chain.
The Style: Entrepreneurial, resilient, and hands-on. You are comfortable presenting to a Board one day and diving into operational roadblocks the next. You work well in cross-functional, distributed environments and consistently build strong, enduring relationships with stakeholders, even when working remotely.

The Setup

Flexibility: Current team set-up 4 days remote, 1 day in Central London hub for immediate team collaboration. Greater flexibility possible for the right candidate.
Package: Competitive salary + performance incentives commensurate with a senior leadership role.
Impact: You are not just keeping the lights on; you are building the future engine room of our global growth.

Let’s talk about our Mission & Values:

At Love to Dream™, we believe today’s little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day:

Dare to Dream
Lead with Love
Inspired by Families
Made with Love

What else Love To Dream offers:

Accelerate Your Career: Be part of a rapidly growing business, with real opportunities to make an impact and advance your career.
Opportunity: work with a market leader in infant sleep solutions.
Innovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box, take ownership, and contribute ideas that drive business success.
Wellness & Work-Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiatives to ensure you thrive both professionally and personally.

Apply Now:

Be a part of something big and make a real impact on the lives of families by helping them achieve better sleep. To apply, please submit your resume and cover letter. If applying via the Linked In Easy Apply button, you will need to combine your cover letter with your CV into one document to upload.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Love to Dream™

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