We’re a fast-scaling venture studio with a focus on performance marketing, operating in the highly competitive Crypto and iGaming verticals. With a portfolio of brands spanning multiple markets, we blend editorial expertise with commercial firepower.

We are seeking a General Manager (GM) with strong expertise in SEO to lead growth initiatives in the cryptocurrency and iGaming sectors. The role requires strategic oversight of financial performance, SEO-driven growth, and the ability to manage cross-functional teams within a matrix organization.

Responsibilities

Financial & Strategic Leadership
Manage P&Ls and ensure sustainable revenue growth
Define and track key performance indicators (KPIs)
Develop and execute strategies to increase traffic, rankings, and affiliate revenue of our emerging brands
Align objectives across multiple reporting lines
Lead teams within a matrix structure, ensuring alignment and clear accountability with the domain experts
Coordinate with content, product, and marketing teams to deliver SEO-optimized content that drives traffic and conversions
Build and maintain relationships with industry stakeholders and partners
Represent the brand at relevant industry events and forums

Requirements

Proven experience managing P&Ls and achieving growth targets
Minimum 3 years in senior management roles, preferably in SEO-driven businesses
Strong understanding of SEO, affiliate models, and content strategy
Knowledge of cryptocurrency and iGaming markets
Experience managing teams in a matrix organization
Strong communication and stakeholder management skills

Find.co is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

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General Manager – Emerging Brands